:root{
  --navy:#132238;
  --blue:#1F6FEB;
  --blue-dark:#1857BD;
  --green:#16803A;
  --green-dark:#116A2F;
  --light-blue:#EAF2FF;
  --light-gray:#F4F6F8;
  --white:#FFFFFF;
  --text:#17202A;
  --text-soft:#4B5A6B;
  --border:#E3E8EE;
  --radius-sm:12px;
  --radius:16px;
  --radius-lg:18px;
  --shadow:0 10px 30px rgba(19,34,56,0.08);
  --shadow-lg:0 20px 50px rgba(19,34,56,0.14);
  --max:1180px;
  --font:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
  --font-display:'Manrope','Inter',sans-serif;
}

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--font);
  color:var(--text);
  background:var(--white);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{text-decoration:none;color:inherit;}
ul{margin:0;padding:0;list-style:none;}
h1,h2,h3{font-family:var(--font-display);font-weight:800;line-height:1.2;margin:0 0 16px;color:var(--navy);}
h1{font-size:clamp(32px,4.4vw,52px);}
h2{font-size:clamp(26px,3.4vw,38px);}
h3{font-size:20px;margin-bottom:10px;}
p{margin:0 0 16px;color:var(--text-soft);}

.wrap{max-width:var(--max);margin:0 auto;padding:0 24px;}
.wrap.narrow{max-width:760px;}
.section{padding:88px 0;}
@media(max-width:768px){.section{padding:56px 0;}}

.section-head{max-width:680px;margin:0 0 40px;}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center;}
.section-text{font-size:17px;}
.section-text.center{text-align:center;margin-left:auto;margin-right:auto;}
.section-text.light{color:rgba(255,255,255,0.78);}
.section-highlight{font-family:var(--font-display);font-weight:800;font-size:clamp(22px,2.8vw,30px);color:var(--blue);margin:0 0 16px;line-height:1.3;}
.section-highlight.light{color:#7FB2FF;}
.section-closer{font-family:var(--font-display);font-weight:700;font-size:19px;color:var(--navy);text-align:center;margin:32px auto 0;max-width:640px;}
.section-closer.light{color:var(--white);}

.badge{display:inline-block;background:var(--light-blue);color:var(--blue);font-weight:700;font-size:12.5px;letter-spacing:0.04em;padding:8px 16px;border-radius:999px;margin-bottom:18px;}
.badge-outline{background:transparent;border:1.5px solid var(--blue);color:var(--blue);}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--font-display);font-weight:800;font-size:15px;letter-spacing:0.01em;padding:16px 28px;border-radius:12px;border:none;cursor:pointer;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;}
.btn:hover{transform:translateY(-2px);}
.btn-primary{background:var(--blue);color:var(--white);box-shadow:0 12px 24px -8px rgba(31,111,235,.5);}
.btn-primary:hover{background:var(--blue-dark);}
.btn-success{background:var(--green);color:var(--white);box-shadow:0 12px 24px -8px rgba(22,128,58,.5);}
.btn-success:hover{background:var(--green-dark);}
.btn-large{padding:18px 34px;font-size:16px;width:100%;max-width:420px;}
.btn-small{padding:11px 18px;font-size:13.5px;}

.center-cta{text-align:center;margin-top:44px;}

/* Header */
.site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,0.92);backdrop-filter:blur(8px);border-bottom:1px solid transparent;transition:box-shadow .2s ease,border-color .2s ease;}
.site-header.scrolled{box-shadow:0 4px 20px rgba(19,34,56,0.06);border-color:var(--border);}
.header-inner{display:flex;align-items:center;justify-content:space-between;padding:16px 24px;gap:24px;}
.logo{font-family:var(--font-display);font-weight:800;font-size:18px;color:var(--navy);white-space:nowrap;}
.logo .tm{font-size:11px;vertical-align:super;}
.main-nav{display:flex;gap:28px;font-weight:600;font-size:14.5px;}
.main-nav a{color:var(--text-soft);transition:color .15s ease;}
.main-nav a:hover{color:var(--blue);}
.header-cta{white-space:nowrap;}
.nav-toggle{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:6px;}
.nav-toggle span{width:22px;height:2px;background:var(--navy);border-radius:2px;}
.mobile-nav{display:none;flex-direction:column;gap:2px;background:var(--white);border-top:1px solid var(--border);padding:12px 24px 20px;}
.mobile-nav a{padding:12px 4px;font-weight:600;border-bottom:1px solid var(--border);}
.mobile-nav .btn{margin-top:14px;width:100%;}

@media(max-width:900px){
  .main-nav,.header-cta{display:none;}
  .nav-toggle{display:flex;}
  .mobile-nav.open{display:flex;}
}

/* Hero */
.hero{padding:64px 0 80px;background:linear-gradient(180deg,var(--light-blue) 0%,var(--white) 65%);}
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center;}
.hero-sub{font-size:17.5px;max-width:520px;}
.check-list{margin:24px 0;display:flex;flex-direction:column;gap:10px;}
.check-list li{position:relative;padding-left:28px;font-weight:600;color:var(--navy);font-size:15px;}
.check-list li::before{content:'✓';position:absolute;left:0;color:var(--green);font-weight:800;}
.microcopy{font-size:13.5px;color:var(--text-soft);margin:12px 0 0;font-weight:600;}
.microcopy.light{color:rgba(255,255,255,0.75);}
.guarantee-note{color:var(--green);}
.hero-footnote{margin-top:22px;font-size:13.5px;color:var(--text-soft);max-width:460px;}

.hero-visual{position:relative;}
.hero-kit-frame{aspect-ratio:3/2;background:var(--white);border:1px solid var(--border);}
.hero-kit-frame img{width:100%;height:100%;object-fit:contain;background:var(--white);}

@media(max-width:1000px){
  .hero-grid{grid-template-columns:1fr;text-align:left;}
  .hero-visual{order:2;margin-top:8px;}
}
@media(max-width:520px){
  .btn-large{max-width:100%;}
}

/* Pain grid */
.pain{background:var(--white);}
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px;}
.pain-card{background:var(--light-gray);border-radius:var(--radius);padding:26px 22px;font-weight:700;color:var(--navy);font-size:16px;border:1px solid var(--border);transition:transform .2s ease,box-shadow .2s ease;}
.pain-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);}
@media(max-width:900px){.pain-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:560px){.pain-grid{grid-template-columns:1fr;}}

/* Big idea */
.big-idea{background:var(--navy);text-align:center;}
.big-idea h2{color:var(--white);}
.big-idea .wrap{max-width:760px;}

/* Steps */
.steps-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;position:relative;}
.step-card{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);padding:30px 24px;box-shadow:var(--shadow);position:relative;}
.step-num{display:inline-block;font-family:var(--font-display);font-weight:800;font-size:13px;color:var(--blue);background:var(--light-blue);padding:4px 10px;border-radius:8px;margin-bottom:14px;}
.step-card h3{color:var(--navy);}
.step-tag{font-weight:700;color:var(--navy);font-size:14.5px;}
.step-card p:last-child{margin-bottom:0;font-size:14.5px;}
@media(max-width:1000px){.steps-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:560px){.steps-grid{grid-template-columns:1fr;}}

/* Products */
.products{background:var(--light-gray);}
.product-row{display:grid;grid-template-columns:1fr 1fr;gap:52px;align-items:center;padding:48px 0;border-bottom:1px solid var(--border);}
.product-row:last-child{border-bottom:none;}
.product-row.reverse{direction:rtl;}
.product-row.reverse > *{direction:ltr;}
.eyebrow{display:block;font-weight:800;color:var(--blue);font-size:13px;letter-spacing:0.03em;text-transform:uppercase;margin-bottom:10px;}
.img-frame{border-radius:var(--radius);overflow:hidden;background:linear-gradient(135deg,var(--light-blue),var(--light-gray));border:1px solid var(--border);box-shadow:var(--shadow);position:relative;display:flex;align-items:center;justify-content:center;padding:20px;}
.img-frame.ratio-4-3{aspect-ratio:4/3;}
.img-frame.ratio-1-1{aspect-ratio:1/1;}
.img-frame img{width:100%;height:100%;object-fit:contain;}
.img-frame.img-missing img{display:none;}
.img-frame.img-missing::after{content:attr(data-fallback-label);position:absolute;inset:0;display:flex;align-items:center;justify-content:center;text-align:center;padding:16px;font-family:var(--font-display);font-weight:700;font-size:14px;color:var(--blue);}

.dot-list{display:flex;flex-direction:column;gap:8px;margin:18px 0;}
.dot-list.two-col{display:grid;grid-template-columns:1fr 1fr;}
.dot-list li{position:relative;padding-left:18px;font-size:15px;color:var(--navy);font-weight:600;}
.dot-list li::before{content:'•';position:absolute;left:0;color:var(--blue);}

.calc-result-card{background:var(--navy);border-radius:var(--radius);padding:22px 24px;margin:20px 0;}
.calc-row{display:flex;justify-content:space-between;align-items:center;padding:9px 0;border-bottom:1px solid rgba(255,255,255,0.1);color:rgba(255,255,255,0.75);font-size:13.5px;font-weight:600;letter-spacing:0.02em;}
.calc-row strong{color:var(--white);font-size:16px;font-family:var(--font-display);}
.calc-row:last-child{border-bottom:none;padding-top:12px;}
.calc-row.highlight strong{color:#5FE39B;}

.compare-card{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:20px 0;}
.compare-col{background:var(--white);border:1px solid var(--border);border-radius:var(--radius-sm);padding:18px;}
.compare-label{display:block;font-weight:800;color:var(--navy);font-size:13px;text-transform:uppercase;letter-spacing:0.03em;margin-bottom:10px;}
.compare-line{display:flex;justify-content:space-between;font-size:13.5px;padding:6px 0;border-bottom:1px solid var(--border);color:var(--text-soft);}
.compare-line strong{color:var(--navy);}
.compare-line:last-child{border-bottom:none;}

.delta-card{background:var(--light-blue);border-radius:var(--radius-sm);padding:16px 18px;margin-bottom:12px;}
.delta-title{display:block;font-weight:800;font-size:12px;color:var(--blue);letter-spacing:0.03em;margin-bottom:8px;}
.delta-row{display:flex;justify-content:space-between;font-size:13.5px;font-weight:600;color:var(--navy);padding:3px 0;}

.phone-thread{background:var(--white);border:1px solid var(--border);border-radius:var(--radius);padding:20px;margin:20px 0;}
.thread-day{font-size:11.5px;font-weight:800;letter-spacing:0.04em;color:var(--text-soft);text-align:center;margin:10px 0 8px;}
.thread-bubble{background:var(--blue);color:var(--white);padding:12px 16px;border-radius:14px 14px 4px 14px;font-size:14px;max-width:88%;}
.thread-status{display:block;font-size:11px;opacity:0.8;margin-top:6px;}
.thread-noanswer{text-align:center;font-size:13px;color:var(--text-soft);font-style:italic;}
.thread-tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:14px;}
.thread-tags span{background:var(--light-gray);border:1px solid var(--border);border-radius:999px;padding:6px 12px;font-size:12px;font-weight:700;color:var(--navy);}

.tag-grid{display:flex;flex-wrap:wrap;gap:8px;margin:16px 0;}
.tag-grid span{background:var(--light-blue);color:var(--blue);font-weight:700;font-size:12.5px;padding:7px 13px;border-radius:999px;}

.prompt-card{background:var(--navy);border-radius:var(--radius-sm);padding:18px 20px;margin:16px 0;}
.prompt-label{display:block;font-size:11.5px;font-weight:800;color:#7FB2FF;letter-spacing:0.03em;margin-bottom:8px;}
.prompt-card p{color:var(--white);font-style:italic;margin:0;font-size:14.5px;}

.product-note{font-weight:700;color:var(--navy);font-size:14.5px;margin-top:14px;}

@media(max-width:900px){
  .product-row,.product-row.reverse{grid-template-columns:1fr;direction:ltr;gap:28px;}
  .compare-card{grid-template-columns:1fr;}
}

/* Before / After */
.split-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
.split-col{border-radius:var(--radius);padding:32px 28px;}
.split-col.before{background:var(--light-gray);border:1px solid var(--border);}
.split-col.after{background:var(--light-blue);border:1px solid #CFE1FF;}
.split-label{display:inline-block;font-weight:800;font-size:12.5px;letter-spacing:0.04em;color:var(--text-soft);margin-bottom:14px;}
.split-col.after .split-label{color:var(--blue);}
.split-quote{font-style:italic;font-size:19px;color:var(--navy);font-weight:700;margin-bottom:18px;}
.split-list{display:flex;flex-direction:column;gap:10px;}
.split-list li{font-size:14.5px;color:var(--text-soft);position:relative;padding-left:22px;}
.split-list li::before{content:'—';position:absolute;left:0;}
.split-list.check li{color:var(--navy);font-weight:600;}
.split-list.check li::before{content:'✓';color:var(--green);font-weight:800;}
@media(max-width:768px){.split-grid{grid-template-columns:1fr;}}

/* Follow-up pain */
.followup-pain{background:var(--light-gray);}
.followup-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:52px;align-items:center;}
.followup-text .btn{margin-top:8px;}
.phone-mock{max-width:340px;margin:0 auto;background:var(--white);border-radius:28px;border:8px solid var(--navy);box-shadow:var(--shadow-lg);padding:6px;}
.phone-mock .phone-thread{border:none;margin:0;}
@media(max-width:900px){.followup-grid{grid-template-columns:1fr;}.followup-visual{order:-1;}}

/* Value stack */
.value-stack{background:var(--white);}
.stack-list{display:flex;flex-direction:column;gap:14px;max-width:640px;margin:0 auto;}
.stack-item{background:var(--light-gray);border:1px solid var(--border);border-radius:var(--radius-sm);padding:18px 22px;font-weight:700;color:var(--navy);font-size:16px;display:flex;align-items:center;gap:12px;}
.check-icon{color:var(--green);font-weight:800;}
.stack-more{text-align:center;margin-top:32px;}
.stack-more p{margin-top:12px;font-weight:700;color:var(--navy);}
.forms-pack-frame{width:160px;margin:16px auto 0;}

/* Tangibility */
.tangibility{background:var(--light-blue);}
.tangibility-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;}
.tangibility-tag{display:block;text-align:center;font-weight:800;font-size:12px;letter-spacing:0.03em;color:var(--blue);margin-bottom:10px;}
@media(max-width:900px){.tangibility-grid{grid-template-columns:1fr 1fr 1fr;}}
@media(max-width:560px){.tangibility-grid{grid-template-columns:1fr 1fr;}}

/* Who it's for */
.trade-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;}
.trade-card{background:var(--white);border:1px solid var(--border);border-radius:var(--radius-sm);padding:20px 12px;text-align:center;font-weight:700;color:var(--navy);font-size:14.5px;box-shadow:var(--shadow);transition:transform .2s ease;}
.trade-card:hover{transform:translateY(-3px);}
@media(max-width:900px){.trade-grid{grid-template-columns:repeat(3,1fr);}}
@media(max-width:560px){.trade-grid{grid-template-columns:1fr 1fr;}}

/* Who it's not for */
.who-not-for{background:var(--light-gray);}
.not-for-list{max-width:520px;margin:0 auto 8px;display:flex;flex-direction:column;gap:12px;}
.not-for-list li{font-size:15.5px;color:var(--text-soft);position:relative;padding-left:24px;}
.not-for-list li::before{content:'✕';position:absolute;left:0;color:#C0392B;font-weight:800;}

/* Pricing */
.pricing{background:var(--navy);}
.pricing-card{background:var(--white);border-radius:24px;padding:52px 44px;text-align:center;box-shadow:var(--shadow-lg);}
.pricing-eyebrow{display:block;font-weight:800;font-size:12.5px;letter-spacing:0.04em;color:var(--blue);margin-bottom:14px;}
.pricing-items{display:flex;flex-direction:column;gap:10px;margin:24px 0 32px;text-align:left;max-width:380px;margin-left:auto;margin-right:auto;}
.pricing-items li{font-weight:600;color:var(--navy);font-size:15px;position:relative;padding-left:24px;}
.pricing-items li::before{content:'✓';position:absolute;left:0;color:var(--green);font-weight:800;}
.price-block{margin:8px 0 28px;}
.price{display:block;font-family:var(--font-display);font-weight:800;font-size:56px;color:var(--navy);}
.price-note{display:block;font-size:13.5px;color:var(--text-soft);font-weight:600;}
.secure-row{display:flex;justify-content:center;gap:18px;flex-wrap:wrap;margin-top:22px;font-size:12.5px;color:var(--text-soft);font-weight:600;}
@media(max-width:600px){.pricing-card{padding:38px 24px;}}

/* Guarantee */
.guarantee{background:var(--white);}
.guarantee .badge{margin-bottom:20px;}

/* FAQ */
.faq{background:var(--light-gray);}
.accordion{display:flex;flex-direction:column;gap:12px;}
.accordion-item{background:var(--white);border:1px solid var(--border);border-radius:var(--radius-sm);overflow:hidden;}
.accordion-trigger{width:100%;text-align:left;background:none;border:none;padding:20px 22px;font-family:var(--font);font-weight:700;font-size:15.5px;color:var(--navy);display:flex;justify-content:space-between;align-items:center;cursor:pointer;gap:16px;}
.accordion-icon{font-size:20px;color:var(--blue);flex-shrink:0;transition:transform .2s ease;}
.accordion-item.open .accordion-icon{transform:rotate(45deg);}
.accordion-panel{max-height:0;overflow:hidden;transition:max-height .25s ease;}
.accordion-panel p{padding:0 22px 20px;margin:0;font-size:14.5px;}

/* Final CTA */
.final-cta{position:relative;padding:100px 0;overflow:hidden;}
.final-cta-bg{position:absolute;inset:0;}
.final-cta-bg img{width:100%;height:100%;object-fit:cover;}
.final-cta-overlay{position:absolute;inset:0;background:linear-gradient(180deg,rgba(19,34,56,0.82),rgba(19,34,56,0.9));}
.final-cta-content{position:relative;text-align:center;max-width:640px;}
.final-cta h2{color:var(--white);}
.final-cta .btn{margin-top:8px;}

/* Footer */
.site-footer{background:var(--navy);color:rgba(255,255,255,0.7);padding:48px 0 30px;}
.footer-inner{text-align:center;}
.footer-brand{font-family:var(--font-display);font-weight:800;color:var(--white);font-size:17px;margin-bottom:16px;}
.footer-links{display:flex;justify-content:center;gap:22px;flex-wrap:wrap;font-size:13.5px;font-weight:600;margin-bottom:22px;}
.footer-links a:hover{color:var(--white);}
.footer-disclaimer{font-size:12px;line-height:1.6;max-width:640px;margin:0 auto 16px;color:rgba(255,255,255,0.5);}
.footer-copy{font-size:12px;color:rgba(255,255,255,0.45);margin:0;}

/* Sticky mobile CTA */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:90;background:var(--white);border-top:1px solid var(--border);box-shadow:0 -6px 20px rgba(19,34,56,0.1);padding:10px 16px;display:none;align-items:center;justify-content:space-between;gap:12px;transform:translateY(100%);transition:transform .25s ease;}
.sticky-cta.visible{transform:translateY(0);}
.sticky-cta-text{font-weight:700;font-size:13.5px;color:var(--navy);}
.sticky-cta .btn{padding:11px 18px;font-size:13px;}
@media(max-width:900px){.sticky-cta{display:flex;}}

/* Reveal animation */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .55s ease,transform .55s ease;}
.reveal.in{opacity:1;transform:translateY(0);}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none;}}